Free postcards

Stay at home. That was the call to action to contain the spread of the coronavirus. To bring the people of Belgium closer together, at least in their minds, in 2020 bpost launched two free card campaigns through its Mobile Postcard app. The first came during the March lockdown, with the second following in December when extended families were unable to get together to celebrate the festive season. 

All told, almost two million personalized photo and video postcards were sent to addresses across the country.