Why bpost uses cookies

bpost SA (Centre Monnaie, 1000 Brussels) uses cookies to collect and process your IP address and information about how you use our websites and mobile applications. That information includes your choice of language, recognition of your customer segment (individual or company), the pages you visited, etc. 
These cookies are used to ensure the best possible user experience and to tailor the website or app to your needs and preferences. 

What is a cookie?

A cookie is a small text file that contains information (i.e. your choice of language). It is stored on your computer or mobile device by the server of a website or mobile application via your browser (e.g.for example, Chrome or Firefox) when you visit a website or use a mobile application. 
The next time you visit this website or use this mobile application, the cookie is sent back to the server so that the website or app recognises your browser and remembers information like your choice of language. 
Cookies generally have an expiration date. Some cookies are automatically deleted when you close your browser ("session" cookies) while others remain on your device longer ("persistent" cookies).

The categories of cookies used by bpost and their purpose

bpost distinguishes four categories of cookies: 

1 - Necessary cookies 

This type of cookie ensures that the website or mobile application works properly. 
Some examples: identify you as a user if you have an account on our website or app, update the contents of your shopping basket, fill out a form, recall the language you chose or your privacy preferences.  
This category of cookies is essential for the functioning management of the website or app and the proper functioning of all sections, and to remember your preferences when you visit our website or use our app. They are usually only activated in response to actions you perform. They are automatically active; you cannot disable them using this tool.  
Depending on your browser, you can block all cookies in the browser settings, including necessary cookies. Part of the website or app may no longer work as a result.  

2 - Functional cookies 

This type of cookie improves and customises your user experience by displaying relevant information based on your previous choices or browsing data. Some examples: allow the use of videos or instant messaging services, remember your language preference over several sessions, remember that you have already participated in a survey.
These cookies improve your user experience, but if you do not accept this category of cookies, the website or app will generally still function. 

3 - Analytical cookies 

This type of cookie is used to collect statistics on the use of the website or mobile application, including the date and time of a visit, the duration of the session, the pages or screens visited or the number of visitors.  
They help us evaluate how visitors navigate the website or use the app. They also help us measure and optimise performance in order to improve the content and usability of the website or app.  
All the information collected by these cookies is aggregated and, where possible, anonymised. You can choose not to accept these cookies, and they will not be placed on your device. 
If you do not accept this category of cookies, we will not be able to know when you visited our website or used our app. 

4 - Advertising cookies 

This type of cookie is used for commercial purposes; it collects information about your browsing behaviour in order to show you relevant advertisements or content that may be of interest to you.  
In general, advertising cookies are placed on your device for a longer period, even several years. You can remove them manually in your browser settings at any time.  
They work by identifying your browser and device. They can be activated on our website or mobile application by our advertising partners or by us. These partners can use them to profile your interests and provide you with targeted advertising on other websites: 

  • bpost cookies: these advertising cookies are placed by bpost. 
  • Third-party cookies: these cookies are managed by external partners or social networks. These partners can use them to profile your interests and provide you with targeted advertising on other websites or apps. 

How it works 

These cookies are installed while you browse on bpost's websites or mobile applications. They may present third-party content such as videos, audio files, news, advertising, etc. Since the browser connects to third-party web servers to retrieve content, those parties may set or read their own cookies on your device and collect information about your online activities on our websites or apps. 
Depending on the pages you visit, these third parties may keep an up-to-date list of products or services that may be of interest to you. They can also send specific data to third parties. 
Through these cookies and the advertising networks of Google and YouTube, we can provide you with advertisements for products and services of interest to you on other websites that are part of these advertising networks. This technique is called "remarketing". 

Your consent

For cookie categories 2, 3 and 4 mentioned above, the processing of the data that is collected is based on your consent when you first visit the bpost website or mobile application. You may withdraw your consent at any time. At the end of this information notice, you will find a complete list of the cookies that can be stored, classified by category. 
Since category 1 cookies are necessary for the operation of the website visited or the mobile application used, your consent is not required. If you do not want these cookies to be stored, you may be able to block them in your browser settings. If your browser allows the blocking of mandatory cookies, doing so may prevent the website or app from working properly. 
For more information, you can visit your browser's support site: